Customer Journey map: why you should have one
Customer journey mapping illustrates all your customers’ experiences when engaging with your business, bringing you some significant benefits! Effective maps are based on data-driven research and must visually represent customers’ different stages, considering several elements, including customers’ emotions, goals, and touchpoints. Are you aware of your customers’ journeys? What is a customer journey? The customer […]Read more
Engagement: The “holy grail” of Customer Loyalty
Customer loyalty is no longer solely based on the company’s products and services. It now relies on a genuine connection with users, trust, and satisfaction. Today’s consumers have high standards for both businesses and how interactions are conducted. Customer engagement and customer loyalty Customer loyalty is now more strongly affected by the experience you give […]Read more
AI in customer service: is your company a spectator or part of the show?
Artificial Intelligence (AI) is reshaping the customer service field, transforming its activities and processes, and enhancing the customer experience. So, what is AI? AI is the intelligence demonstrated by machines when performing complex tasks associated with intelligent beings. The main purpose of AI systems is to perform functions that, if a human being were to […]Read more