Customer Journey map: why you should have one
Customer journey mapping illustrates all your customers’ experiences when engaging with your business, bringing you some significant benefits! Effective maps are based on data-driven research and must visually represent customers’ different stages, considering several elements, including customers’ emotions, goals, and touchpoints. Are you aware of your customers’ journeys? What is a customer journey? The customer […]
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Engagement: The “holy grail” of Customer Loyalty
Customer loyalty is no longer solely based on the company’s products and services. It now relies on a genuine connection with users, trust, and satisfaction. Today’s consumers have high standards for both businesses and how interactions are conducted. Customer engagement and customer loyalty Customer loyalty is now more strongly affected by the experience you give […]
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